Tumblr ——————Year in Review 2020

Year in Review is an annual marketing campaign to cover the events of the past year on Tumblr platform. It highlights highs and lows, and showcases top blogs, artists, events, memes and topics. I was asked to lead the creative on the 2020 campaign and come up with a fresh typography treatment for all marketing accounts.

My Role: Creative Direction, Design, Animation

2020

The visual package consisted of more than 60 animated content, mobile and website headers, an update on the account branding and several other graphics for marketing, copy, press and sales. As a result, the Year in Review account saw a vast improvement of 382% of total engagement with the top post breaking a company record of 674K views.

Branding

To create a branding update on all Fandometrics accounts, I adjusted the official Tumblr font in a more playful and colorful way, so that it can easily be integrated into new blogs, headers and posts in the future.

Visual Dev.

The objective of the creative was to tell Tumblr’s story through playful experiences with an optimistic design approach for all users to engage. I wanted to convey the message with less copy, but more visuals, so we went with clean and bold designs with dynamic, humorous animations that can speak for all communities.