AWS AMAZON
FINANCIAL SERVICES
While at Warm & Fuzzy, I led the creative direction of Under Armour’s 2023 Slipspeed marketing campaign, where we created all key visuals and campaign assets for the Slipspeed product line. All designs and animations are used across retail, social, web and paid media in the US and China.
With Under Armour’s new brand guidelines, we developed the motion design system and all campaign assets for the 2023 Slipspeed launch. The brief was to expand beyond the brand book and create a dynamic style for the current and future product launches throughout the year.
Amazon
Production Co
Indigo Slate
Type
Brand Film
My Role
Creative Director, Storyboards
– a falanca filanca brand film
Client
FINAL FRAMES
VISUAL DEVELOPMENT
To create a dynamic narrative, we first broke apart the layout and pieced it back together with references from airports and iconography of communication systems.
We created 30+ style frames and a motion language that fits the brand’s new look.
