Burst Pro Sonic

I led the creative direction and animation on Burst's latest high-tech product launch film. Showcasing 3D product renders in a simple but sleek environment, we produced a dramatic and feature-forward animated spot that demonstrated the many capabilities and benefits of the brush.

My Role: Creative Direction, 3D Animation, Editing

2023

While maintaining the Burst lavender as the primary tone to set a warm, sun-lit interior environment, we integrated 2D elements from the in-product and clean copy to showcase its tech-forward features.

Visual Dev.

The goal was to keep the visuals minimal and to the point of product features. For that, we went for dramatic lighting in an interior environment with soft shadows and infused some close-up shots and animations to make the product shine.