TOMS Happiness Project
Everybody, meet Nick! Toms asked Warm & Fuzzy to create an upbeat and engaging take on mental health that would introduce their collab collection with Happiness Project and bring awareness to Toms' partner mental health organizations. I built out the creative direction for Nick’s story from narrative and initial concepts, through to the final execution.
My Role: Creative Direction, Design, Animation
2022
After the product launch, Little Black Book and I talked about behind-the-scenes of this campaign, mental health and its importance in a creative’s daily life. The full interview is available here.
Visual Dev.
The creative challenge was coming up with a unique design approach in alignment with Nick’s simple design style. I balanced this by leaning towards bold and hand-drawn graphics without much fills and communicating through simple shapes. We also brought multiple mediums together for this spot during production: 2D for character, 3D for hands, cel animation for the environment and stop-motion for the products.
Credits
Creative Director
Yağmur Altan
Head of Production
Chris Grey
Producer
Krissy Engelson
Design
Yağmur Altan
3D Animation
Carlos Aartsen
2D Animation
Pavelas Laptevas, Yağmur Altan, Elliot Fan
Storyboards
Sofia Shen
VO
Emily Jerez
Client
Toms
Production Co
Warm & Fuzzy
