PAX8 MARKETPLACE
The first project during my time at Indigo Slate, I was tasked to lead the creative direction of the marketing campaign for Pax8’s new marketplace – a hub where tech professionals can buy cloud software.
The deliverables included a brand film for web and commercial use, various paid media ads for social and a website update. Within a very tight deadline, we produced a dynamic UI/UX brand film and 200+ paid media assets to be used in the US, UK and Germany.
Pax8
Production Co
Indigo Slate
Type
Marketing Campaign, Commercial
My Role
Creative Director, Storyboards
– omni-channel marketing campaign, 2024
Client
FINAL FRAMES
PAID MEDIA
Alongside the brand film, we have created various paid media assets for the web and social. The initial plan was to populate the ads from the brand film visuals – the early delivery request led us to develop the designs much sooner.
VISUAL DEVELOPMENT
The client asked to keep the visuals cinematic and cyber-futuristic. We experimented with dramatic lighting in a 3D office environment to set the introductory dark tone and how a marketplace would feel in a digital space, where we combined 3D UI elements with a 2D futuristic world.
