UNDER ARMOUR
SLIPSPEED
While at Warm & Fuzzy, I led the creative direction of Under Armour’s 2023 Slipspeed marketing campaign, where we created all key visuals and campaign assets for the Slipspeed product line. All designs and animations are used across retail, social, web and paid media in the US and China.
With Under Armour’s new brand guidelines, we developed the motion design system and all campaign assets for the 2023 Slipspeed launch. The brief was to expand beyond the brand book and create a dynamic style for the current and future product launches throughout the year.
Under Armour
Production Co
Warm & Fuzzy
Type
Marketing Campaign
My Role
Creative Director, Animator
– product line marketing campaign, 2023
Client
FINAL FRAMES
EXPLODING SHOE
Another ask from Under Armour was to create a 2nd film that showcases all material and tech features of the product. We achieved that by creating an exploded view of the shoe, which allowed us to point out each feature in detail.
MESH TECH
We also created shorter formats of videos in various formats – a breakdown for each product feature. These were primarily shown in social and paid media.
VISUAL DEVELOPMENT
To keep the motion dynamic, we used a bold, picture-in-picture grid system as the primary design language and created 60+ style frames with a lineup of 10 shoes.
The campaign had four steps of deliverables: 8 short tech videos of various lengths showing off product features, a hero video, an exploding shoe video and 100+ product renders and assets for retail and the web.
