BURST PRO SONIC
As a retail partner of Warm & Fuzzy, Burst asked us to create a film to launch their latest high-tech toothbrush, where I led the creative direction and motion design.
Showcasing 3D product renders in a sleek environment, we produced a dramatic, feature-forward spot demonstrating the brush's many capabilities and benefits.
We maintained the Burst brand lavender as the primary tone to set a warm environment while integrating friendly elements from the in-product.
Burst
Production Co
Warm & Fuzzy
Type
Product Launch Film
My Role
Creative Director, Animator
– product launch film, 2023
Client
FINAL FRAMES
VISUAL DEVELOPMENT
The goal was to keep the visuals modern, minimal and to the point of product features. For that, we experimented with dramatic lighting in an interior environment with soft shadows and infused some close-up shots to make each feature shine.
