BURST CURVE
Launch film for Burst's Curve Sonic toothbrush, where I worked as a creative director and animation lead around the same time as the Burst Pro film. I built out the narrative based on the product's travel-friendly nature, we created a miniature-style hero film that follows the Curve brush on a luxurious trip.
The client's initial brief was, "Let's go silly on this one!".
My solution was to create various 3D environments with a miniature look and tell a narrative that takes us through a vacation with the brush as the hero character. We additionally created several ultra shorts from each vacation spot for paid media, social media, and the web.
Burst
Production Co
Warm & Fuzzy
Type
Product Launch Film
My Role
Creative Director, Animator
– product launch film, 2023
Client
FINAL FRAMES
VISUAL DEVELOPMENT
The challenge was to make multiple vacation scenarios work in harmony while keeping the brush as the main focus. By adding some funny transitions and using match cuts, we connected different environments into a 30-second short.