TOMS HAPPINESS
PROJECT
Everybody, meet Nick! Toms asked Warm & Fuzzy to create an upbeat and engaging take on mental health that would introduce their collab collection with Happiness Project and bring awareness to Toms' partner mental health organizations. I built out the creative direction for Nick’s story from narrative and initial concepts, through to the final execution.
After the product launch, Little Black Book and I talked about the behind-the-scenes of this campaign, mental health and its importance in a creative’s daily life.
The full interview is available here.
TOMS
Production Co
Warm & Fuzzy
Type
Marketing Campaign, Social Awareness
My Role
Creative Director, Illustrator, Animator
– social awareness campaign, 2022
Client
FINAL FRAMES
VISUAL DEVELOPMENT
The creative challenge was developing a unique design approach that aligned with Nick’s simple design style. We balanced this by communicating through bold, hand-drawn graphics and simple shapes.
We also combined multiple mediums for this spot during production: 2D for character, 3D for hands, cel animation for the environment and stop-motion for the products.
